Find out how your target group thinks.
We support companies in survey design as well as in the technical implementation of studies on pregnancy and family. With our self-initiated projects, we have reached well over 10,000 pregnant women and parents in the German-speaking region in the past. In addition, we provide our expertise and reach to obstetrics and academic research.
Baby Carrier Survey 2020
The largest survey to date on the topic of baby carrying with 10,132 participants in Germany, Austria and Switzerland. The objective of the survey was to determine the status quo regarding the perception and experiences of the topics of carrying, carrying consultation and the various carrying products. The questionnaire was addressed to pregnant women and their partners as well as parents with one or more children. This survey is a joint initiative of FOKUS KIND Medien and Die Trageschule® Austria and Switzerland and was realised with the support of the baby carrier manufacturers Fräulein Hübsch, Buzzidil and Ergobaby.
Between February and March 2019, 8,183 (expectant) parents who either planned to have a child or were pregnant took part in the Austria-wide online midwife survey. The study was conducted by FOKUS KIND Medien in cooperation with the Austrian Board of Midwives, MAM Babyartikel GmbH and HebPlus.