This is a platform on which baby products can be experienced in a completely new way. In addition to comprehensive information supported by images, videos and experience reports, mothers and fathers can also view their desired products in augmented reality.
The well-known industry magazine baby&junior has launched an exciting B2B podcast series. In it, baby&junior editor-in-chief Katja Keienburg invites interesting personalities and proven experts from the industry to talk about current topics and trends. In the first episode of the new series, Stefan Eipeltauer, owner of FOKUS KIND Medien, talks about AR technologies (ARkid), the future of e-commerce and his new project "The Kids Industry". You can also hear in detail how he assesses the digital developments in the industry and what role augmented reality plays for retailers, manufacturers and consumers.
Do parents prefer the pram or the baby carrier in everyday life? What do they pay particular attention to when buying baby carriers? How important is the bond with the child through carrying to parents? And: What role does babywearing advice play in this? Answers to these and many other questions were found in the DACH-wide babywearing survey, in which a total of 10,132 (expectant) parents took part between July and September 2020.
